May 2-4 is the 2018 edition of the largest and most important food show in Canada

SIAL Canada, the largest and most important food show in Canada, returns to Montreal.

SIAL Canada is not only the main gateway to the Canadian market, it is also a privileged portal for the United States and international markets.

With more than 850 national and international exhibitors from 50 countries that welcome more than 15,000 buyers from Canada, the United States and 60 other countries.

 Italy will be there with 35 companies covering an area of 400 sq m.

 Italian companies’ participation in SIAL Canada is coordinated by Universal Marketing, SIAL Group’s exclusive agent for Italy.

 ICE-Agency Canada, within the South Export Plan II and in collaboration with the Food and Agriculture office in Rome, has organized a group of 19 companies from the southern regions of Italy.

“In the year dedicated to Italian food in the world and a few months since the CETA agreement coming into force, which awards Italian export in Canada with a +14% in the first 5 months of application compared to the +1% registered from the overall food import, with this participation in SIAL,” states ICE Canada director Matteo Picariello,  “we assert our objective of contributing, in an organized and systematic way, to the internationalization of companies with great potential that need a contribution in terms of promotion and visibility.”

Italy is the first European food product provider in Canada and the positive trend is constantly growing. “In order to profit from these opportunities,” concludes Picariello – ICE-Agency will display at SIAL 2018 the excellent production from our southern regions, presenting a range of products representative of the best Italian quality and tradition: wine, pasta, oil, coffee, pizza, cheeses and must-have desserts.

“Today more than ever, Canada represents a great opportunity for Italian companies,” states Donato Cinelli, President of Universal Marketing, SIAL Group’s exclusive agent for Italy.

SIAL Canada 2018, held this year in Montreal, will see Italian companies even more determined to establish themselves in the North American market.

“Italy,” concludes Cinelli, “is the leading figure of the food and wine market in North America and this is illustrated by the fact that, in the 15 years of our organization, requests by Italian companies to participate in our groups have continued to increase.”